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pinterest ads certification
A client in the finance industry wants to use mobile deep links to direct traffic to its app and is measuring against return on ad spend (ROAS) and cost per acquisition (CPA) benchmarks. Which campaign objective should the media planner recommend?
Correct: Conversions
To achieve goals centered on ROAS (Return on Ad Spend) and CPA (Cost per Acquisition) while using advanced features like mobile deep links, the Conversions objective is the most appropriate recommendation.