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pinterest ads certification
A fashion retail advertiser wants to showcase their new TV ad and promote their full product catalog to generate sales. Which ad format should they choose?
Correct: Collection ads
The selected answer is correct because Collection ads are uniquely designed to bridge the gap between brand storytelling and direct commerce by pairing a high-impact "hero" asset—such as a video of a TV ad—with a row of three smaller, secondary product images pulled directly from a product catalog. When a user interacts with the ad, it expands into a full-screen, immersive mobile experience that can display up to 24 additional shoppable products, allowing the retailer to use their premium video content to capture attention while simultaneously providing a direct path to purchase for their entire inventory.