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google skillshop certification
A fitness apparel brand is launching a new line of high-impact workout attire. They want to report on how many new and unique users are purchasing their items and are being reached by their media campaigns.Which reports should they be reviewing?
Correct: Floodlight Report and Reach report
The fourth option is correct because the Floodlight Report and Reach report specifically address the brand's dual requirements for conversion tracking and unique audience measurement. In Campaign Manager 360, the Floodlight Report provides detailed data on user actions, such as purchases and "new" customer metrics, by pulling information from the Floodlight tags placed on the brand's site. Simultaneously, the Reach report is the essential tool for identifying unique users across various media campaigns, allowing the advertiser to understand how many distinct individuals were exposed to their high-impact workout attire ads rather than just total impressions.

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