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google skillshop certification
A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don't want this audience seeing the ad more than twice a month. Where should they set up frequency management?
Correct: Within their specific audience settings
In Google Display & Video 360, frequency management for a specific audience can be controlled directly within the audience settings, allowing advertisers to limit how often ads are shown to users belonging to that particular audience segment. Since the flower shop wants party planners (a defined audience) to see the ad no more than twice per month, setting the cap at the audience level ensures that the restriction applies specifically to that group rather than to the entire campaign, insertion order, or individual line items. Therefore, the correct answer is within their specific audience settings, because this allows precise frequency control for that targeted audience segment.

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