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A food brand wants to run a campaign using video assets. Their goal is to increase reach with people searching for recipe ideas. What campaign objective and KPI metric should be used to measure success? (select one)
Correct: Awareness and CPM
The selected answer is correct because Awareness and CPM is the standard combination for advertisers aiming to maximize reach at the top of the marketing funnel. For a food brand targeting users in the discovery phase—such as those searching for recipe ideas—an Awareness objective optimizes the delivery of video assets to as many unique individuals as possible to build brand recognition. CPM (Cost Per Mille) is the corresponding KPI metric that measures the cost of every 1,000 impressions, allowing the brand to track the efficiency of its broad visibility efforts. In contrast, objectives like Consideration or Catalog Sales prioritize actions like clicks or purchases, which are more restrictive than the brand's primary goal of broad audience exposure and reach.

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