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pinterest ads certification
A hotel brand wants to promote its amenities and spa treatment packages to new customers. Its goal is to get its image ads delivered as many times as possible. Which metric can the media planner use to track performance? (select one)
Correct: Reach
The selected answer is correct because Reach is the primary metric used to track the total number of unique people who have seen an ad, aligning directly with a brand's goal of maximizing how many times and to how many people their images are delivered. While engagement and outbound clicks measure specific actions taken on a Pin, and video views are exclusive to video content, reach provides the most accurate assessment of top-of-funnel exposure and brand awareness. By monitoring reach, a media planner can ensure the hotel brand's amenities and spa packages are being introduced to the widest possible audience of new customers within their target demographic.

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