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A luxury travel agency has $750,000 to promote last-minute summer getaways to affluent travelers. The main KPI is driving site traffic for bookings, with awareness as the secondary goal.What is the best way to allocate its budget?
Correct: Spend $400,000 early on Carousel and video ads with luxury travel themes, and $350,000 closer to peak booking on retargeting ads for travel packages.
For a high-budget campaign ($750,000) aiming for both site traffic (primary) and awareness (secondary) for last-minute summer getaways, a full-funnel strategy is the most effective approach.

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