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google ads measurement assessment
A marketer added a conversion tracking tag to a landing page on their company's website. When analyzing purchasing data, they found duplicate conversions. How can the marketer remove duplicate conversions from their conversion count?
Correct: They can modify the event tag to capture a unique order ID.
The selection is correct because modifying the event tag to capture a unique order ID allows Google Ads to identify and de-duplicate multiple pings from the same transaction, such as when a user refreshes the "Thank You" page or returns to it from a bookmark. By including a transaction ID variable (e.g., order_id) within the conversion tracking code, the system cross-references each reported conversion against previously recorded IDs; if a match is found, the second instance is ignored, ensuring the conversion count accurately reflects unique business outcomes rather than technical redundancies. This technical adjustment is the industry-standard method for maintaining data integrity and preventing the artificial inflation of ROI metrics within campaign reporting.

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