pinterest ads certification
A retail advertiser wants to help people discover their product catalog while searching Pinterest for inspiration. Which objective should the advertiser choose?
Correct: Catalog sales
The selected answers are correct because Total impressions, Total video views, CPV (Cost per view), and Total video played at 100% are all core performance indicators included in the standard reporting dashboard to help advertisers evaluate reach, volume, and engagement efficiency. While "Video completion rate" is a valuable metric for assessing creative resonance, it is typically a calculated percentage or part of specific video-focused reporting views rather than the high-level default metrics that prioritize raw volume (impressions and views) and primary financial efficiency (CPV). By providing these default metrics, Pinterest allows advertisers to immediately see how many people were served the ad, how many viewed it, the cost associated with those views, and the absolute number of users who watched the content to its conclusion.

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