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ahrefs certification exam
Ahrefs’ Traffic Value (TV) shows:
Correct: The value of organic traffic if it were to be acquired via PPC ads.
Ahrefs’ Traffic Value (TV) represents the value of organic traffic if it were to be acquired via PPC ads, providing a concrete monetary estimate of how much a website's organic search presence is worth in a paid context. To calculate this, Ahrefs takes every keyword a website ranks for in the top 100 organic positions, looks at the current Cost Per Click (CPC) for that keyword in Google Ads, and multiplies it by the estimated organic traffic the site receives for that specific term. By aggregating these values across all ranking keywords, the platform offers an "organic equivalence" metric that helps SEOs demonstrate the ROI of their efforts by showing exactly what that same volume of visitors would cost if purchased through a traditional search engine marketing (SEM) campaign.