pinterest ads certification
An advertiser wants to serve ads to people on Pinterest who land on its e-commerce pricing page. Which type of targeting should it use?
Correct: Site visitor targeting
To reach people who have specifically interacted with your website—such as landing on a high-intent pricing page—you must use Site visitor targeting (also known as visitor retargeting). Precision Retargeting: This method allows you to define specific rules for your audience. Instead of targeting all visitors to your site, you can specify that only users who visited a URL containing "/pricing" or your specific e-commerce pricing page should see the ad. The Pinterest Tag: This targeting relies on the Pinterest Tag being installed on your website. The tag tracks the specific pages users visit and matches that behavior back to their Pinterest profiles. High Intent: People who visit a pricing page are typically further down the purchase funnel than those just browsing the home page. Site visitor targeting allows you to serve them tailored "bottom-of-funnel" ads, such as special offers or testimonials, to encourage a final checkout.

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