ExamRoll.ioOr start free at ExamRoll.io →
Pass any certification exam — faster
Paste any exam question and get the verified answer instantly. Practice tests, AI explanations and 20+ languages — all in one dashboard.
- ✓Verified answers to real exam questions
- ✓Self-graded practice tests with explanations
- ✓20+ languages in a single dashboard
- ✓Growing library of free study resources
107,000+verified answers
1,000+exams
20+languages
Monthly
€24.87
per month
≈ €0.83/day
- Unlimited verified answers
- All practice tests
- AI explanations
- 20+ languages
Most popular
6 months
€119.87
per 6 months
≈ €0.66/day
- Unlimited verified answers
- All practice tests
- AI explanations
- 20+ languages
Best value
Yearly
€179.87
per year
≈ €0.49/day
- Unlimited verified answers
- All practice tests
- AI explanations
- 20+ languages
reddit ads
Crystal is planning a conversion-focused Reddit campaign for her mobile phone brand. Which of the following primary KPIs would be relevant for a conversion campaign?
Correct: Return on ad spend (ROAS)
For a conversion-focused campaign, the goal is to drive measurable actions (like purchases or sign-ups) and evaluate efficiency of ad spend. ROAS directly measures the revenue generated per dollar spent, making it a key lower-funnel KPI for conversion campaigns. CPC and total impressions are more optimization or upper-funnel metrics. Brand awareness lift is an upper-funnel metric, not directly tied to conversions.