google ads search certification
Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What's an advantage of using these optional path fields?
Correct: To give users an idea of the content they'll see upon clicking the ad
The selection is correct because the two optional path fields in a text ad function as part of the display URL, which is a cosmetic representation of the website address rather than the actual destination link. By adding descriptive text to these paths—such as "/Shoes/Hiking"—advertisers provide a clear, user-friendly signal that identifies the specific category or theme of the destination page. This transparency helps give users an idea of the content they'll see upon clicking the ad, which increases trust and relevance. Because these paths are designed to mirror the user's search intent, they often lead to a higher click-through rate by reassuring the searcher that the landing page will contain the exact information or product they are looking for, even if the actual technical URL is much longer or more complex.

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