pinterest ads
Fill in the blank: "The _______ option in Ads Manager helps you identify and target new potential customers based on your existing customer base's behaviors and interests."
Correct: Actalike audiences
Actalike audiences are a powerful prospecting tool on Pinterest that uses machine learning to find new people who "act like" your existing customers. How it Works: You start with a "seed" audience, such as a list of people who have purchased from your site or a group of users who have engaged with your Pins. Pinterest’s algorithm analyzes the unique behaviors, interests, and search patterns of those users. Finding New Customers: The system then scans the millions of other Pinners to identify those who share the same characteristics. This allows you to expand your reach to high-potential leads who haven't interacted with your brand yet but are likely to be interested. Scalability: You can choose the percentage of "similarity" (e.g., a 1% Actalike is very similar to your seed, while a 10% Actalike provides a much broader reach). Precision: Because Pinterest is a high-intent platform, Actalike audiences are often more effective than standard interest-based targeting because they are rooted in actual conversion data rather than just broad categories.

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