google ads display certification
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
Correct: Influence consideration
Explanation: Frank should choose to influence consideration because this marketing objective is specifically designed to reach audiences who are actively researching, comparing, or contemplating services like scuba-diving lessons, rather than those just beginning to learn about the brand or those ready to make an immediate purchase. By targeting users in the "mid-funnel" research phase, Frank can highlight the unique value of his instruction and keep his business top-of-mind during the critical decision-making process, effectively bridging the gap between general awareness and final action.

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