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google ads display certification
Gavin is creating a Google Display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin's marketing goals?
Correct: Remarketing
Explanation: Remarketing is the correct choice because it is specifically designed to reconnect with people who have already interacted with a website or mobile app, allowing Gavin to show tailored ads to those exact users who viewed his clothing pages but didn't complete a purchase. While In-Market and Affinity audiences focus on reaching new potential customers based on their general interests or intent, Remarketing strategically targets "warm" leads to drive them back to the site, making it the most effective tool for increasing sales from a pool of previously engaged visitors.