google ads search certification
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Correct: Relevance, control, and results
The selection is correct because Google Ads is built on the three core pillars of relevance, control, and results, which serve as the foundation for how the platform connects businesses with customers. Relevance ensures that ads are shown to the right people at the exact moment they are searching for specific products or services; control provides advertisers with complete autonomy over their marketing spend, allowing them to set budgets, choose placements, and pause campaigns at any time; and results focuses on driving meaningful business outcomes by only charging advertisers when they achieve a specific action, such as a click or a conversion. By balancing these three principles, Google creates a marketplace that provides value to both the advertiser seeking growth and the user searching for useful information.

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