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ahrefs certification exam
How can you find unlinked brand mentions using Content Explorer?
Correct: Search for your brand and exclude mentions from your own website using the operator "-site:[own website]".
In the context of Ahrefs Content Explorer, you can effectively find unlinked brand mentions by searching for your brand and excluding mentions from your own website using the operator "-site:[own website]" combined with the "Highlight unlinked" feature. This specific approach is correct because it allows the tool to scan its massive database for any webpage that mentions your brand name while simultaneously filtering out your own domain to avoid internal data noise. Once the results are generated, the "Highlight unlinked" button identifies which of those third-party websites are talking about your brand but have not yet included a clickable backlink to your site. This creates a highly targeted list of "low-hanging fruit" for link-building outreach, as these authors are already familiar with your brand and are therefore much more likely to add a link upon request compared to a cold prospect.

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