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ahrefs certification exam
How can you monitor brand mentions on the web?
Correct: Enter your brand name in the "search query" field for a Mentions alert
In the context of the Ahrefs platform, the correct way to monitor brand mentions is to enter your brand name in the "search query" field for a Mentions alert, as this specific tool is designed to scan the entire web for text-based references regardless of whether a backlink is present. While "Rank Tracker" or "New keywords" alerts are focused on search engine positions and keyword ranking changes, the Mentions alert functions as a proactive listening tool that notifies you whenever your specified brand name, or even common misspellings, appears in new content across blogs, news sites, and forums. This allows you to track brand sentiment and awareness in real-time, providing immediate opportunities to engage with your audience or convert unlinked mentions into high-value backlinks by reaching out to the authors who are already discussing your business.

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