ahrefs certification exam
How can you monitor content decay (decline in traffic) using Page Explorer?
Correct: Use the Advanced filter to track pages that lost a certain percentage of organic traffic.
In the context of Ahrefs Site Audit, you can monitor content decay by using the Advanced filter to track pages that lost a certain percentage of organic traffic, as this allows you to identify specific URLs where performance is trending downward over time. By leveraging the "Organic traffic" metric within Page Explorer and applying a comparison filter (such as "Previous crawl" or "Start of project"), you can isolate pages that have experienced a significant drop in visitors. This quantitative approach is superior to simply checking keyword rankings because it accounts for the cumulative loss across all keywords a page ranks for, enabling SEOs to prioritize declining assets for updates or refreshes before they lose their topical authority entirely.

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