ahrefs certification exam
How can you monitor the backlink-building strategies of your competitors?
Correct: Set a backlinks alert for your competitors’ homepages
In the context of the Ahrefs platform, the most effective way to monitor the backlink-building strategies of your competitors is to set a backlinks alert for your competitors’ homepages because this provides real-time notifications whenever a new website links to their primary domain. While mentions alerts track brand conversations and keyword alerts monitor search visibility, a dedicated backlinks alert specifically captures the execution of their link-earning tactics, such as guest posting, PR campaigns, or resource page outreach. By analyzing these new referring pages as they appear, you can quickly identify the specific types of content, publishers, and outreach methods that are successfully attracting links for your rivals, allowing you to replicate their successes or uncover high-quality link prospects for your own domain before the opportunity becomes saturated.

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