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ahrefs certification exam
How can you monitor your brand’s popularity over time in Content Explorer?
Correct: Search for your brand and exclude mentions from your own website using the operator "-site:[own website]".
In the context of Ahrefs Content Explorer, you can monitor your brand’s popularity over time by searching for your brand and excluding mentions from your own website using the operator "-site:[own website]" because this specific query isolates earned media and third-party mentions from your own self-published content. By using the "Highlight unlinked domains" feature alongside this negative search operator, you can filter out your own domain to see a clear timeline of how often other websites, blogs, and news outlets are discussing your brand across the web. This method provides an authentic metric of brand awareness and "buzz" by showing the volume of organic mentions over a selected date range, allowing you to track the impact of PR campaigns or product launches without the data being skewed by your own internal blog posts or landing pages.

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