google shopping ads certification
How does Google enforce policy violations?
Correct: Item disapproval and account suspension
Google enforces policy violations within the Merchant Center ecosystem through a tiered system primarily consisting of item disapproval and account suspension. When specific product data fails to meet editorial or technical standards, such as mismatched pricing or low-quality images, Google issues an item disapproval, which prevents those individual products from appearing in ads while allowing the rest of the feed to remain active. However, for more severe or recurring issues—such as misrepresentation, selling prohibited goods, or failing to address repeated warnings—Google will escalate enforcement to an account suspension, which disables the entire Merchant Center account and prevents all associated products from being showcased across Google platforms.

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