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google shopping ads certification
How does Google Merchant Center interact with Google Ads?
Correct: Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.
Google Merchant Center acts as the primary data repository for your product information, and it interacts with Google Ads by passing inventory data to Google Ads so advertisers can use the data to build a Shopping campaign. In this relationship, Merchant Center houses the product feed—containing details like price, availability, and images—which is then linked to Google Ads to provide the essential content needed to generate and display Shopping ads. While Google Ads is where the bidding, targeting, and campaign management occur, the ads themselves cannot exist without this continuous stream of structured product data provided by the Merchant Center.