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pinterest ads certification
How does the Pinterest Conversions API complement the Pinterest Tag?
Correct: By sending real-time conversions directly to Pinterest, reducing reliance on cookies and mitigating signal loss.
The Pinterest Conversions API (CAPI) is designed to work in tandem with the Pinterest Tag to create a more resilient and accurate measurement system. While the Tag operates in the user's browser (client-side), CAPI operates on your server (server-side).