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ahrefs certification exam
How far back does the historical data in the "Ads History" report go?
Correct: Until 2012.
In the context of the Ahrefs platform, the Ads History report is a powerful competitive intelligence tool that allows you to see the paid search activity of any domain or keyword dating back until 2012. This extensive archive enables users to track how competitors have evolved their ad copy, landing pages, and bidding strategies over more than a decade of search data. By maintaining records since 2012, Ahrefs provides the necessary historical context to identify seasonal trends, long-term shifts in messaging, and which specific keywords have consistently been profitable enough for a competitor to maintain a paid presence for multiple years.