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google skillshop certification
In what Display & Video 360 scenario does it make sense to use inventory packages?
Correct: A shoe company is launching a new basketball shoe and wants to execute non-guaranteed ad opportunities with a mix of sports publishers.
In **Google Display & Video 360**, **inventory packages** are used when advertisers want to **buy non-guaranteed inventory across multiple publishers in a simplified bundle**, rather than negotiating individually with each site. This approach is ideal for campaigns seeking broad reach within a specific category or interest area without committing to guaranteed delivery or fixed placements. For example, a **shoe company launching a new basketball shoe** can use inventory packages to efficiently access a mix of **sports publishers** and reach relevant audiences while keeping the campaign flexible and scalable. Therefore, the correct answer is **“A shoe company is launching a new basketball shoe and wants to execute non-guaranteed ad opportunities with a mix of sports publishers,”** because inventory packages provide exactly this type of aggregated, non-guaranteed buying opportunity.