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Google Ads Apps
Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?
Correct: Google Search, Google Play, YouTube, Discover and three million sites and apps in the Google network
Explanation: The correct answer is Google Search, Google Play, YouTube, Discover, and three million sites and apps in the Google network. Luca should inform his client that the Google App campaign focused on installs will be eligible to run across various platforms and channels within the Google ecosystem, as well as partner sites and apps within the Google network. This comprehensive reach ensures broad exposure and access to a diverse audience base, increasing the likelihood of reaching potential users who are actively searching, browsing, or consuming content relevant to the app.