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ahrefs certification exam
On what basis is Ahrefs’ Search Volume (SV) calculated?
Correct: 12 month average
Ahrefs’ Search Volume (SV) is calculated based on a 12 month average to provide users with a stable, normalized metric that accounts for fluctuations and seasonality in search behavior. By averaging data from the past year, the platform avoids the volatility of single-month spikes—such as those seen with holiday-specific or trending "fad" keywords—offering a more reliable estimation of a keyword's long-term traffic potential. While Ahrefs provides separate trend charts to visualize month-to-month changes, the primary Search Volume metric seen in Keywords Explorer and Site Explorer is designed to be a consistent benchmark of annual search demand, derived from a combination of Google Keyword Planner data and refined through large-scale clickstream analysis.