google ads display certification
Quinn recently launched a Display campaign for his women's clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
Correct: Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn't purchase. He shows them an ad with a promotional discount code.
Explanation: The first option is correct because it perfectly illustrates remarketing by specifically targeting a "cart abandoner" list—users who have already demonstrated high intent by visiting the site and adding items to their basket—and then providing a targeted incentive, such as a promotional discount, to overcome the final barrier to purchase. This approach directly addresses Quinn's problem of high traffic but flat sales by focusing on the "bottom of the funnel," moving users from the consideration stage to the conversion stage through personalized re-engagement.

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