google ads video certification
To measure the full value of your action campaigns, what two conversion types should you capture in your reporting?
Correct: Cross-platform and view-based
The selection is correct because capturing cross-platform and view-based conversions is essential for accurately attributing the total impact of a Video Action Campaign across the fragmented modern consumer journey. Since users frequently discover products on one device (like a mobile phone) but complete their purchase on another (such as a desktop), "cross-platform" tracking ensures that these multi-device paths are unified into a single conversion story rather than being lost or double-counted. Simultaneously, "view-based" (or engaged-view) conversions account for users who watched your video and later converted without clicking the ad immediately, providing a more comprehensive view of how your creative influenced their decision-making process over time. Together, these two metrics prevent the undervaluation of video as a touchpoint, allowing advertisers to optimize their bidding and budgets based on the true volume of sales and leads generated by their campaign.

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