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Google Ads Apps Certification
What are the two main marketer objectives for app promotion?
Correct: Discovery and engagement
Explanation: The two main objectives for app promotion, as highlighted in the selected answer (Discovery and engagement), encapsulate fundamental goals that marketers strive to achieve when promoting an app. Firstly, discovery refers to making the app visible and accessible to potential users within the target audience. This involves increasing the app's visibility through various channels such as app store optimization (ASO), search ads, social media, and other promotional strategies to ensure that it reaches a wider audience and attracts potential users who may be interested in its features or functionalities. Secondly, engagement pertains to fostering meaningful interactions and encouraging users to actively engage with the app after installation. This involves strategies aimed at retaining users, encouraging repeat usage, and promoting in-app actions such as purchases, sign-ups, or content consumption.

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