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google ads measurement assessment
What are two capabilities of Google Tag Manager? Select two.
Correct: It has collaboration and versioning capabilities.
The selected options are correct because Google Tag Manager (GTM) serves as a powerful tag management system that enables marketers to quickly and easily update tags on a website or mobile app from a web interface without needing to manually edit site code for every change. This centralizes control, significantly reducing the dependency on IT teams and speeding up the deployment of tracking pixels or analytics snippets. Furthermore, GTM is designed for enterprise-level workflows, as it has collaboration and versioning capabilities that allow multiple users to work in the same container, track changes over time, and roll back to previous versions if an error occurs, ensuring a stable and secure measurement environment.