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google ads grow offline sales
What campaign objective would you set when creating a Performance Max for store goals campaign?
Correct: Local store visits and promotions
When creating a Performance Max for store goals campaign, you must select Local store visits and promotions because this specific objective is designed to drive offline conversions by optimizing for physical store visits, calls, and direction requests. Unlike objectives such as Website traffic or Sales, which primarily focus on online interactions and e-commerce transactions, the Local store visits and promotions objective streamlines the campaign setup to prioritize high-intent local actions across Google’s platforms—including Maps, Search, and YouTube—to specifically increase foot traffic and offline sales.