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google skillshop certification
What can Floodlight tags do within Campaign Manager 360?
Correct: Measure customer conversion and create audience lists for enhanced user engagement
In **Campaign Manager 360**, **Floodlight tags** are used to **measure customer conversions** by tracking actions like purchases, sign-ups, or other key interactions on a website or app, and the data collected can also be used to **create audience lists** for remarketing or enhanced user engagement campaigns, enabling advertisers to target users based on their previous interactions.