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google skillshop certification
What can Google Ads do with audiences from Google Analytics when these two services are linked?
Correct: Audiences in Google Ads can be used to target ad campaigns
Audiences in Google Ads can be used to target ad campaigns is correct because linking Google Analytics with Google Ads allows audiences created based on website or app behavior to be shared directly with Google Ads for campaign targeting. This enables advertisers to reach specific segments, such as users who visited certain pages or completed particular actions, ensuring that ad campaigns are shown to the most relevant users, whereas geotargeting, benchmarking, or research contacts are not functions enabled by audience sharing.