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google ads display
What can the Performance Planner recommend?
Correct: Campaign-level Target CPA (cost-per-acquisition)
Performance Planner is designed to help advertisers optimize their budgets by providing a campaign-level Target CPA (cost-per-acquisition) recommendation, which is calculated based on simulated auctions and historical performance data. By analyzing billions of search queries and accounting for seasonal trends, the tool identifies the most efficient distribution of spend across your campaigns to maximize conversions at your desired price point. Unlike manual bid adjustments or network settings, this recommendation leverages machine learning to forecast how changes in your Target CPA will specifically impact your overall conversion volume and spend, allowing you to make data-driven decisions that align with your bottom-line marketing objectives.