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ahrefs certification exam
What contributes to fluctuations in Ahrefs' search traffic estimations?
Correct: All of the above
Ahrefs' search traffic estimations are subject to fluctuations due to all of the above because these metrics are calculated by multiplying a page's rankings by its estimated search volume and click-through rate (CTR). Fluctuating keyword rankings directly impact the estimation as a page moves up or down the SERPs, while CTR approximations—which vary based on the presence of SERP features like ads or snippets—determine how much of that search volume actually results in a click. Furthermore, because no SEO tool is exhaustive, search queries (keywords) that Ahrefs does not know about or hasn't crawled yet will not be included in the total, meaning the estimation is a representative baseline rather than a literal reflection of Google Search Console's internal data.