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google skillshop certification
What Display & Video 360 ad format requires a publisher to configure the ad creative to reflect the look and feel of their site?
Correct: Native ads
In Google Display & Video 360, native ads are designed to blend seamlessly with the look, feel, and function of the publisher’s website or app, providing a more natural and less disruptive advertising experience for users. To achieve this, the publisher configures the ad’s appearance—such as fonts, colors, layout, and styling—so the creative matches the surrounding content on their site. This differs from responsive ads, in-stream video ads, and data-driven ads, which maintain more standardized formats controlled mainly by the advertiser. Therefore, the correct answer is Native ads, because they specifically require the publisher to configure the creative to match their site’s design.

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