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google ads grow offline sales
What engagement is reported as local actions?
Correct: Clicks to Call
In the context of Google Ads measurement, Clicks to Call is classified as a local action because it represents a direct, high-intent engagement between a potential customer and a physical business location. Local actions specifically track conversions that occur after an individual interacts with a location-based ad on platforms like Google Maps or Search; while app or website interactions are broader digital metrics, actions such as clicking to call the store, requesting driving directions, or viewing a store menu are specifically designed to measure the effectiveness of ads in driving localized, offline-focused customer interest.