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google shopping ads certification
What happens if you don't resolve repeated policy violations, such as the price in the feed not matching the price on the website?
Correct: Google Merchant Center account suspension
Failure to resolve repeated policy violations, such as persistent price mismatches between your product feed and your website, will eventually lead to a Google Merchant Center account suspension. Because the Merchant Center serves as the foundational data hub for your products, Google enforces strict data quality standards to ensure a reliable user experience; when these standards are consistently ignored, the system escalates from individual item disapprovals to a full account-level suspension. This action effectively halts all Shopping ad activity and free listings across Google’s surfaces because the platform can no longer verify the accuracy of your business's data, requiring a formal review and proof of resolution before any advertising can resume.