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google skillshop certification
What statement accurately summarizes the options you have for customizing your attribution models in Display & Video 360?
Correct: Conversion modeling helps fill the gap when some conversions can't be observed and attributed directly.
In Google Display & Video 360, conversion modeling is a tool that helps advertisers account for conversions that cannot be directly observed or attributed due to factors like cross-device activity, cookie restrictions, or delayed conversions. By using statistical models, Display & Video 360 can estimate the impact of ads on these unseen conversions, giving a more complete picture of campaign performance. This complements traditional attribution methods and ensures advertisers understand the full value of their media. Therefore, the correct answer is “Conversion modeling helps fill the gap when some conversions can't be observed and attributed directly,” because it accurately describes how DV360 addresses gaps in observable conversion data.

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