google ads video certification
What two video ad formats are optimised for engagement and designed to help customers think of you first when they're looking to buy?
Correct: Skippable in-stream ads and in-feed video ads
The selection is correct because skippable in-stream ads and in-feed video ads are the primary YouTube formats designed to drive consideration by capturing high-intent audiences during their active discovery and viewing phases. Skippable in-stream ads allow viewers to engage with longer-form storytelling while providing the choice to keep watching, ensuring that the brand reaches users who are genuinely interested in the message. In-feed video ads complement this by appearing in places where users are searching for new content—such as YouTube search results, "Watch Next" feeds, and the Home feed—placing the brand directly in front of customers who are in a research mindset. By appearing at these critical "choice" moments, these formats effectively keep a business top-of-mind, helping customers think of that brand first when they transition from the consideration stage to making a final purchase.

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