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google shopping ads certification
What's automatically optimized with a Performance max campaign?
Correct: Budget allocation across networks
Performance Max campaigns are designed to maximize conversions by using Google's machine learning to automatically optimize budget allocation across networks in real time, shifting spend toward the channels—such as Search, Display, YouTube, and Gmail—that are performing most effectively for your goals. Unlike the other options, which require manual setup (such as defining the country of sale or providing the product feed via Merchant Center), Performance Max focuses on cross-channel bidding and placement automation to ensure your budget is used where it has the highest potential for ROI.