ahrefs certification exam
When calculating URL Rating (UR), we take into account:
Correct: All of the above
In the context of Ahrefs' metrics, URL Rating (UR) is calculated by taking into account all of the above because it is a page-level metric designed to mirror Google’s original PageRank algorithm. Specifically, UR evaluates the strength of a specific URL by analyzing the links between pages, including both internal and external links pointing at a target, while also respecting the nofollow attribute, which prevents link equity from being passed to the target page. Unlike Domain Rating (DR), which only counts unique referring domains, UR counts every individual link—including multiple links from the same page—to provide a granular view of a page's specific link popularity and authority.

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