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google shopping ads certification
When do you pay for a Shopping ad?
Correct: When someone clicks on your ad and lands on the site
Shopping ads typically operate on a Cost-Per-Click (CPC) model, meaning the advertiser is charged only when someone clicks on your ad and lands on the site. Unlike a Cost-Per-Impression (CPM) model where you pay just for the ad being displayed, or a commission-based model where you pay only upon a completed sale, the CPC structure ensures that you are billed specifically for the direct engagement and traffic driven to your landing page. This performance-based billing allows merchants to manage their budgets effectively by paying for measurable interest from shoppers who have already seen the product image, price, and store name, and have chosen to learn more by visiting the website.