google ads grow offline sales
When is it recommended to use a location extension over a affiliate location extension?
Correct: When you own your own business and you want to encourage people to visit your location
It is recommended to use a location extension when you own your own business and you want to encourage people to visit your location because this specific asset is designed for businesses with direct control over their physical storefronts. Unlike affiliate location extensions, which are used by manufacturers to direct customers to third-party retail chains or auto dealerships that sell their products, standard location extensions link directly to the advertiser's own Google Business Profile. This allows the ad to display the business's specific address, a map to their location, or the distance to their shop, making it the essential tool for driving foot traffic to a company's owned-and-operated premises. Would you like me to explain how to link your Google Business Profile to your Google Ads account to enable these extensions?

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