ExamRoll.ioOr start free at ExamRoll.io →
Pass any certification exam — faster
Paste any exam question and get the verified answer instantly. Practice tests, AI explanations and 20+ languages — all in one dashboard.
- ✓Verified answers to real exam questions
- ✓Self-graded practice tests with explanations
- ✓20+ languages in a single dashboard
- ✓Growing library of free study resources
107,000+verified answers
1,000+exams
20+languages
Monthly
€24.87
per month
≈ €0.83/day
- Unlimited verified answers
- All practice tests
- AI explanations
- 20+ languages
Most popular
6 months
€119.87
per 6 months
≈ €0.66/day
- Unlimited verified answers
- All practice tests
- AI explanations
- 20+ languages
Best value
Yearly
€179.87
per year
≈ €0.49/day
- Unlimited verified answers
- All practice tests
- AI explanations
- 20+ languages
google ads creative certification
When making a video ad with an awareness objective, which tactic should you use?
Correct: Make people core to the story and be different, yet simple.
Explanation: To drive awareness, making people core to the story while being different yet simple is the most effective tactic because human-centric storytelling captures attention and builds an emotional connection more effectively than a product-focused approach alone. By centering the creative on relatable characters or situations, you increase the likelihood that a viewer will remember the brand, while keeping the message "different yet simple" ensures that the ad stands out in a crowded digital landscape without confusing the audience with overcomplicated information. This approach aligns with Google's research-backed guidance for awareness, which suggests that high-impact, story-driven content is the key to building brand recall and long-term affinity among potential customers who are not yet in a buying mindset.