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google skillshop certification
When scheduling creatives within Campaign Manager 360, what's one thing you need to do to make sure an appropriate ad will run every time?
Correct: Create a default ad so that any audience can view it if it needs to be shown.
In **Campaign Manager 360**, creating a **default ad** ensures that there is always a creative available to serve whenever an ad needs to be shown, covering any audience or placement not specifically targeted by other creatives, which prevents gaps in delivery and maintains consistent ad serving throughout the campaign.