pinterest ads
When setting up a new campaign in Ads Manager, which step allows you to define your specific marketing goals that influence targeting, bidding, and ad formats?
Correct: Choosing your campaign objective
The campaign objective is the first and most critical step in setting up a Pinterest ad campaign because it acts as the "brain" for your entire strategy. It tells Pinterest what you want to achieve, which in turn dictates how the system functions: Influences Targeting: Certain objectives, like Catalog Sales, allow you to use specific targeting features like Dynamic Retargeting, which shows people exact products they’ve previously viewed on your site. Determines Bidding Strategies: Your objective changes your bidding options. For example, if you choose Awareness, you bid based on CPM (cost per 1,000 impressions). If you choose Consideration, you bid based on CPC (cost per click). Optimizes Delivery: Pinterest's algorithm uses the objective to find the right Pinners. For a Conversions objective, the system specifically looks for users with a history of making purchases, whereas for Video Views, it targets users more likely to watch a video to completion. Available Ad Formats: Some specialized formats are tied to specific objectives. For instance, Collections ads are most commonly used with the Catalog Sales or Consideration objectives to drive direct shopping actions.

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